The growth of Xiaomi in recent years seems to have no limits. With a 5% profit by phone , and using sales in the hundreds of products from its almost infinite catalog, the firm manages to continue to manufacture smartphones that it sells at an outstanding rate.
The latest issues of the Chinese firm let us see that on October 25, Xiaomi announces the more than 100 million units sold in its smartphones catalog. This figure thus exceeds its annual expectation , which was precisely put in said 100 million.
Closing the year with exceeding expectations
Last year, Xiaomi exceeded 90 million units sold. As of today, we know that the 2018 figures are even higher , and that Xiaomi’s presence in such important places as India is still dominant. In the second quarter of this year it already reached 43.9% annual growth, with an increase in the Indian market rate of 27%. This places them as undisputed leaders in India for 5 consecutive quarters.
The presence of Xiaomi is already global, and with the opening of several stores in Europe the sales forecasts continue to improve year after year. Despite what some predicted against Xiaomi, the firm has no problem maintaining the low profit margin , offering products of equal or higher quality than the competition at prices that can not be rivaled.
The most immediate consequence of the presence of Xiaomi has been to force firms like Samsung and LG to work more in their mid-range , trying to make it more attractive and even changing the manufacturing process to adjust prices. Only time will tell if Xiaomi manages to become the best-selling firm worldwide, something that was unthinkable a few years ago and that is every day closer to becoming a reality.
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