Wait, is it iPhone “XS” or iPhone “Xs”?

Apple simply declared a trio of new telephones with quite senseless names. Over being somewhat… not great names, they’re likewise befuddling to type: is it iPhone XS or Xs? Xr or XR? So how would you really underwrite these befuddling names? We chose to investigate.

It’s important that these names are probably the most dreadful Apple item names in years. They help you to remember early-period Android telephone names like “Cosmic system SII Epic 4G Touch” or something that Microsoft would put out. Saying them so anyone can hear is much more crazy.

So Are They Uppercase or Lowercase?

To figure out the proper answer, we started digging through the Apple website. At first blush, I assumed it was “Xs” and “Xr,” because of the casing used on the phone’s landing page, which deceptively looks like lowercase.

Wait, is it iPhone “XS” or iPhone “Xs”?

That’s right, looks like Xs to me.

In any case! upon assist review, Apple was utilizing capitalized in places like its store. The plot thickens.

So which is it? Now, it appears as though Apple is similarly as befuddled as every other person. In any case, that is not the situation (I got letter jokes, y’all)— the best possible packaging was genuinely uncovered on the page for the iPhone XR:

Wait, is it iPhone “XS” or iPhone “Xs”?

Look at that sneaky little big “R”
The “R” is smallcaps—it just so happens that S is a terrible reference letter to tell the difference between smallcaps, uppercase, and lowercase, because…S always looks the same.

R, on the other hand, makes it pretty clear. All instances of either name on the phones’ respective landing pages clearly use smallcaps. In the store or similar places where it makes significantly less sense to try and stick with that format, it’s all caps all the time.

Just to confirm, we checked the actual code on these pages. And sure enough, the “S” and “R” are, in fact, smallcaps. Seriously—the official Apple website actually wraps each instance of the S or R in separate code in order to render it smaller. That’s such an Apple thing to do

Wait, is it iPhone “XS” or iPhone “Xs”?

Apple making developers earn that pay
Of course, it’s absolutely not practical to use small-caps every time you want to type the name of a phone—hell, it’s not even possible in many instances (like on phones).

Yes, the iPhone XS and XR Use Uppercase Letters

So, the proper way to format the new phone names is:

iPhone XS
iPhone XS Max
iPhone XR
All caps!

And you know what? Let’s talk about how to actually say these names while we’re at it. It’s not “iPhone Ex Es” or “Ex Are,” which is how the brain seems to want to read these names—nope, it’s “iPhone Ten Ess” and “Ten Are.” Or, iPhone Tennis and Tenner, if you’d prefer.

As a long-time Android writer, this takes me back to the early days of Android phones, when manufacturers gave devices the worst names possible. All sorts of mostly meaningless numbers and letters just thrown about, full device names in ALL CAPS…it really was the wild west of phone name.

Still, I don’t think anything will ever be worse than the Samsung Galaxy S II Epic 4G Touch, so at least there’s that.

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