It is no secret that the arrival of the stories to Instagram application, Snapchat lost its main attraction compared to other social networks, it was not so special. Since then, the social network is going downhill, having not been able to face this change.
In addition, the company has had several missteps caused by themselves, and today have come to light data that show that a decision of the company itself cost the social network about 3 million users, an amount not too large in the the number of users the company had, but not negligible either.
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Well, the company went ahead with the change and after this, 1.2 million users signed a petition for the company to reconsider its decision, which they ignored. And , after this, it has just been confirmed that the company lost 2% of its daily active users, going from 191 million to 188 million, and all in one quarter.
In addition to these data, Snapchat has also announced its financial data, which have come as a surprise, since the benefits have exceeded by 44% last year in the same period, from 182 million dollars to 262, a pretty positive change.
However, Snapchat should not risk too much with this type of changes, since it is the users who have to like the changes and be more useful to them. Although, it must also be said that 98% of them have not seen this redesign that the firm carried out.
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