Google wants to be present on your mobile in every situation and for everything you want to use it for, whether it’s listening to music, watching a movie or playing a minigame, in fact, You can even listen to your favorite podcasts with Google! The big G wants the monopoly of your entertainment.
And, as usual, every so often the company is introducing new functionalities destined to cover a space that they did not occupy before. And, now, the firm has decided to orientate itself, even more than it already was, to online shopping.
Google Shopping Actions, the new Google for online shopping
If you are looking for an online product in Google, you will usually find promoted products, and a shopping section in which you will be able to browse Google Shopping and its different options, and this it’s something that Google Assistant has taken a lot of strength.
Well, now Google has decided to make this even easier for its users through Shopping Actions. With this, users can use Google Assistant and Google Search to add products to a shopping basket, which it will be synchronized between devices with the same Google account, how could it be otherwise.
Further, by having the purchase credentials saved on the platform, the purchases will be much faster, in the style of Amazon click purchases, something that, on the other hand, will have to be careful to avoid unwanted purchases.
At the end of the day, as we can read in Google’s own blog, around 44% of users with a Google Home, use it at least once a week to search and buy articles on the web, and this is a pretty high percentage. And more if we take into account that questions about where to buy a product have grown more than 85% since the last two years.
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