Atari, creator of video games like Pac-Man and Pong, plans to launch his own crypto currency with the name Atari Token.
As part of this effort, Atari bought a 15 percent stake in Infinity Networks, a Gibraltar-based company, and licensed its brand to the company. The partnership will provide the backdrop for the development of a digital entertainment platform backed by Atari Token.
“Our goal is to take a strategic position with limited cash risk to create the best value with assets and the Atari brand,” said Frederic Chesnais, president and CEO of Atari.
The company also said it plans to integrate cryptographic currencies through brand partnership with Pariplay, which includes online games using Atari games and characters. Besides this, a second token to be used in online crypto casinos is also on the agenda. This token was named Pong Token.
Big jump in atari stocks
Atari’s own crypto money After the announcement of the creation of the unit, stocks also saw a big jump. According to Bloomberg data, the Atari feeling, traded from € 0.6 before the announcement, rose to € 0.9 with an increase of 50 per cent.