The Xiaomi Redmi Note 5 was the best selling mobile in Spain in the month of May , and we can not be happier . Finally, after years and years, consumers begin to realize that the “traditional” mid-range terminals do not make much sense , since that average of 300 to 400 euros that the big companies ask us is all nonsense.
Xiaomi has come to change the game in Spain, to hurt sales to the big OEMs, and to prove that by the barrier of 200 euros you can have outstanding alternatives . Today, we tell you how important this is for the market, and why it is great news that Xiaomi has these results in our country.
Why it is important that Xiaomi is the most sold
Historically, the low and middle range has been dominated by 2 or 3 traditional firms, offering alternatives for 300 or 400 euros, despite being terminals of this type. Xiaomi, for years, does not ask for much more than 200 euros for an average range , with a hardware and finish even higher than those that other manufacturers offer for double. The problem was in the ignorance of the users, Xiaomi looked like a cheap Chinese firm, which was not worth it.
The years have served for Xiaomi to develop its best marketing strategy, word of mouth . The Xiaomi work well, they are fluid, fast, with good battery, decent camera … Everyone who has one speaks wonders, and this ends up noticing. In my own circle no geek I have been able to appreciate how the conception that they had about this brand has changed, which we have been recommending for all those who want a mobile from 0 to 300 euros for years.
Will others finally come down?
Until now, it was unthinkable that large firms lowered the price of their devices, but this situation could change very soon. Xiaomi is starting to do real damage to the other brands in the middle ranges , a situation that can only be reversed if OEMs stop selling mid-range at 300 and 400 euros. This is something that we will not see in the short term, but if the situation continues like this, they will have to do something to stop losing sales , and this is the only viable solution in a range in which the price-quality defines that you sell or not.
Xiaomi has come to stay, not being greedy with the benefits is her main philosophy, and it is proven that this works.