Mail.ru, one of the largest Russian technology companies, announced that it will now be able to pay customers to its MyTarget commercial platform with crypto-currency.
The company owns three major social media companies, Vkontakte, Odnoklassniki and My World. The MyTarget platform allows an advertiser to advertise via Mail.ru. It also makes it possible for website owners to monetize their advertising on their own sites.
BitPay with Bitcoin and BitcoinCash payments not only on Mail.ru Odnoklassniki and Vkontakte can also be used in social networks. Odnoklassniki is one of the oldest social media platforms in Eastern Europe, with more than 45 million users, and especially addresses the age range of 30 to 55 years.
Vkontakte is considered the Facebook platform of Russia, the largest and most popular social network in Europe with over 80 million active users and approximately 460 million registered users. Vkontakte offers 90 popular language options to its users other than Russian.
First Assistant General Manager of Mail.ru Dmitry Sergeev said:
We tend to give our customers maximum opportunity to improve their business. The MyTarget platform will be the main focus of Mail.ru’s ecosystem, including the games and projects that will be developed in the future.