POCO, the new brand of Xiaomi to compete with OnePlus and Honor


Huawei has Honor and Oppo (really conglomerate BBK Electronics) has OnePlus . In recent years it has become common practice for large Chinese manufacturers to launch “sub-brands” that explore markets different from the original one. After a few days in the rumors spree today , POCO, the new Xiaomi brand with which the manufacturer intends to sell very high-end smartphones, has officially become known.

This would be one of many secondary brands of the Asian giant as , focused on the world “gaming” or Xiaomi executive signed directly from Google, has been responsible for presenting the new brand on Twitter. In this way we welcome a new phone manufacturer backed by one of the largest Chinese companies of the moment.

“I am very excited to embark on a new journey with a small group of colleagues. We will call this project LITTLE and we are very fortunate to have the support of Lei Jun (founder of Xiaomi) , Manu (global vice president of the company) and the rest of Xiaomi . This goes to say, according to the statement of POCO, the new brand of Xiaomi , that this new company will use the resources of the technological giant to create a new type of smartphone for the company.

Little will operate independently of Xiaomi and its objective is to attack the waterline of Samsung and Apple with very high-end premium phones. As we know, Xiaomi has always been identified with mobile phones with great features at competitive prices and wants it to remain so, so the most appropriate solution is the creation of a new brand similar to what other Chinese manufacturers did with Honor and OnePlus .

LittlePhone F1

And what does POCO mean by premium high-end terminals? Soon we should check it because it has already leaked on a couple of occasions the PocoPhone F1 , the first terminal of the new Xiaomi brand that, according to the images that appeared on the Internet, would be very similar to many other full-screen range caps that today in day flood the market, notch included.

Regarding the , a real image of the smartphone allowed us to discover that we are before a phone starring the most powerful processor of Qualcomm currently, the Snapdragon 845 , a SoC that also makes an appearance in range models high as the of the company itself, or rather, of the mother company. In addition the smartphone also passed a few days ago by AnTuTu, revealing 6 GB of RAM and 64 GB of internal storage, although rumors suggest that we can see an improved version of the PocoPhone F1 with 8GB of RAM and 128GB of ROM.

POCO, the new brand of Xiaomi to compete with OnePlus and Honor

More filtered specifications of the first POCO smartphone advance a 20 MP front camera and a configuration of two lenses in the back with 12MP + 5MP sensors . As for the battery, it is presumed a capacity of 4,000 mAh with the possibility of fast charging thanks to Qualcomm Quick Charge 3.0

Indeed, to be a smartphone that wants to identify itself as a high-end “premium” we are before some specifications and a design that we can not differ too much from flagships of other manufacturers, so we would have to wait for the launch of the terminal to see what is it that LITTLE and, consequently, Xiaomi , have hidden to differentiate this F1 LittlePhone from its most direct competitors.

At the moment we do not have a launch date, but this new Xiaomi brand has an event ready at the end of the month in Paris, so it is likely that we will know everything that the new brand and its first phone can offer.

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