The mobile division of LG goes through one of its historical lows. In the Q3 period of this 2018 the firm has suffered losses of 130.5 million dollars, mainly due to the significant decrease in the number of sales of its terminals . However, despite the millions of losses, LG claims to have a clear strategy.
Today, we talk about the numbers of the historic firm, its current situation and projection of the future. LG is not willing to fall into oblivion , and is willing to move file in this situation.
The plans of LG
After announcing its financial results in the mobile division, LG lets see its millionaire losses. It is the worst results of the firm in the last two years . However, despite the numbers, the South Korean firm says that everything is proceeding as planned .
Like Samsung announced a few weeks ago, LG seems to want to focus on mid-range smartphones , seeing that its success in the high-end is quite marginal. It seems that the strategy of centralizing efforts in more affordable products begins to become a dogma, and is that the numbers of sale of the flagships in Android are slowing down , perhaps due to the price increase so remarkable that we have been experiencing in recent years .
The main drawback, as always, is that this type of firms have problems to offer mid-range at a competitive price , and that is that in the case of LG, without going any further, we have not seen a highly competitive mid-range device since long time. We hope that with this change in strategy, LG will finally be able to propose interesting alternatives in the lower price ranges, something that would alleviate a market dominated by Xiaomi and Huawei, in which it seems to cost the entry of new competitors.
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