“I’m going to be lucky”, what good is this Google button?

"I'm going to be lucky", what good is this Google button?

Search something init’s something that we all have automated. Go to google.com, type what you want to search, press Enter and ready, the search engine throws us all the results and have in the world. Is a simple task and it is, in fact, on which Google’s business model is based. When you look for a term, let’s say “chainsaw”, a string of links appear in which you must find which one you are interested in , and you, with your click, You tell Google what is the most important result. Based on that, and of hundreds of other factors, Google locates the links in one position or another in the search engine.

The first link that appears in Google results when searching for a term usually get 50% of people’s clicks They look for this term, so it is sensible to think that anyone looking for a thing wants to reach that link. The “I’m going to be lucky” button does just that, saving you the step of having to choose which link you want to click on the search results and take you, directly, to the one that appears first in the list .

This is interesting for the user, who comes to the publication that more people consider more useful without having to search for it, but it is not so much for Google. The Big G makes money with advertising, and a good part of it comes from the ads in search results . If you are looking for a term, we will continue with “chainsaw”, the superior results They are usually sponsored links for which a company has paid – you can see it says “Ad” next to it. This is what is called SEM (Search Engine Marketing or Search Engine Marketing).

"I'm going to be lucky", what good is this Google button?

When a person presses the “I’m going to be lucky” button you skip the search process as such , so you do not see the ads that appear in the search results. We do not have recent figures for you to see it with more perspective, but to give you an idea, in 2006, this button, which was only used by 1% of Google users, youto Google a loss of 110 million dollars a year . This is in 2006, when Digital Marketing was not yet fashionable, so imagine what the figure has to be right now.

So now you know. The “I’m going to be lucky” button yes that’s good for something and it can save you more of a headache when it comes to finding information. It is really useful to do jobs and find official information, so give it a try and tell us what you think.

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