Smartphone sales continue to fall globally, and only a few brands are able to grow during this decline . According to , during the third quarter of 2018, which ended on September 30, a total of 386.8 million smartphones were sent globally, 3% less than in the same period of the year. last year.
Huawei continues to grow while Samsung reports a decrease of 13% in sales
The data in the report indicate that Samsung, with 19% of the global market share – 3% less than in the same period of 2017 – has sold a total of 72.3 million smartphones during the third quarter of 2018 , 13% less than the more than 83 million terminals sold during the third quarter of last year. Meanwhile, Huawei that consolidates in the second position with a share of 13% globally -3% more than in Q3 2017-, sells 52 million units , which means a growth of no less than 13% with Compared to the same period of the previous year.
This is the fourth consecutive quarter in which Samsung reports a decrease in its sales of smartphones, while its main rival coming from China continues a sales escalation that does not seem to end.
Something further away from the fight for the first for the first position is Apple, with a share of 12% and an annual “growth” of 0%, according to Counterpoint. On the other hand, Xiaomi, OPPO and Vivo are in the fourth, fifth and sixth positions with 9, 9 and 8% share respectively. Of these three giants coming from China, Xiaomi is the one that generates the greatest growth every year, of nothing less than 25%.
But it is HMD, the parent company of “the new Nokia” , which reports the highest growth during this quarter: 71% year-on-year, thanks to its strategy of offering competitively priced smartphones capable of offering a fantastic user experience. Despite all this, global sales fell from 398.8 million units to 386.8.
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