If you send a Tweet and nobody is about to read it, does it have any impact?
When you first start your Twitter account, you force yourself to look at a large goose egg below your follower’s account. Usually ask employees, friends and current customers to follow their new account. But beyond their inner circle, many companies are baffled about how to get more followers on Twitter.
However, you should still understand how to grow your base before managing your Twitter followers. Although your number of Twitter followers is not as important as the commitment you receive, getting more eyes on your content is never a bad thing. Not only does having more Twitter followers provide additional opportunities for engagement, it also helps your brand become more authoritative on social media.
In a network as noisy and full of people as Twitter, what can your brand do to make people feel compelled to hit the follow button? Here are eight simple steps to get more Twitter followers organically:
1. Share amazing content
The first mistake that most brands make on Twitter is to share the wrong content. It is affirmed all the time, but publishing quality content is crucial for the social media marketing . If you’re not Tweeting nothing worth reading, why does someone want to follow you?
Start by finding out who your target audience is on Twitter and what kind of content they want to see. There are some different ways to get this information, but the easiest thing is to look at your competitors. Find your three main competitors who have an active Twitter follow-up. You want to look at two things:
- What are you sharing?
2. Who follows them?
Watching the latest Tweets from a competitor is a great indicator of what resonates with your audience. Pay special attention to Tweets with high commitment. Collect all the information on the most popular Tweets in a spreadsheet, including:
- Type of content: Was it a link survey, video, photo or Twitter?
- Type of commitment: Write down the number of Retweets, likes and answers.
- Time and day: When was the Tweet sent?
- Copy: Write down the title / copy of the Tweet.
The goal is not only to find out what works, but also why it is effective. For example, knowing when popular tweets are sent gives you information about when your audience is most likely to participate.
Next, take a look at your competitors’ followers. You can do it by clicking on their profile and the number of followers.
2. Always be ready to participate
Making connections and creating relationships is one of the easiest ways to get more followers of Twitter. All it requires is time and effort.
You already have a list of people to connect with the competitive research you did before. You can find more people by manually searching Twitter or using a tool like BuzzSumo. To stay organized, add everyone to a private Twitter list.
The Twitter list will put the last Tweets of all in a single sequence instead of having to go to 20 individual profiles.
Once you have your list, it’s time to start connecting! Dedicate at least 30 minutes a day to get involved with new people. Whether you like your Tweets, respond or Retweeting, you want them to notice you while providing value at the same time.
Commitment is not just a single action. Retweeting someone on your list and never communicating with them again will not have a big impact. You are not checking the boxes in a checklist. The goal is to create meaningful connections with people to remind them.
You will need a way to record your past interactions with each person. Trying to do this manually can be difficult. In fact, it is almost impossible to do without creating huge sprawl spreadsheets. And a lot of CRM software is not built with social media marketing in mind.
Save yourself a little time. Sprout Social really tracks your Twitter conversation history with other users so you know who you’ve communicated with in the past. It also allows you to get a context around your relationship.
3. Share your Twitter content frequently
Going back to the importance of the content, consider increasing your Tweeting frequency. The more often you Tweet, the more opportunities you have to be seen.
Due to the speed with which information moves through Twitter, sending one or two Tweets a day will not cut it for most brands. Especially if you are in the process of trying to get more followers. You need Tweet often and consistently. Avoid long gaps in time when you’re not Tweeting anything.
The best way to keep a steady stream of Tweets going is with a social media programming tool. It will allow you to schedule your Tweets ahead of time.
When you are planning your Tweet schedule, just keep in mind that quality matters more than quantity. If you are sending 50 Tweets a day, but 40 of them are garbage, it looks bad on your brand. You want people to see your Tweets and feel like they have to follow you.
The frequency of messages is also important because it allows people to know that their account is active. If someone visits your profile and sees your last Tweet from a month ago, they will assume that you are inactive. This makes people not really motivated to follow you.
4. Promote your Twitter profile
If you make guest blogs or receive mentions in the media, your first instinct is to promote your website. That’s a great habit since backlinks can help your SEO and bring more traffic to your site. However, if your goal is to get more followers, consider linking to your Twitter profile at times.
For things like guest blog entries, you will usually be given an option to include a link in your author / author section. However, many sites will allow you to include a link to your Twitter profile in addition to your website if you request. This link is powerful because after someone reads your article, it is more likely to follow you on Twitter to stay up to date on your latest content.
Also, if you publish a press release or are mentioned in blogs, try to include a link to your Twitter profile. You will not have control over what other sites link when they mention your brand, but you can always send a quick email so you can also include your Twitter profile.
You must go without saying, but your Twitter profile must be linked to on your company’s website. Unfortunately there are still several companies that overlook the most common Twitter practices. You have to make it as easy as possible so that someone can reach your Twitter profile.
5. Try to use the Twitter contests
An often overlooked tactic that will allow you to get more followers on Twitter quickly is the site of a contest. People love winning prizes, and they are more than happy to follow the brands they give away.
However, you have to be careful with the contests. Your goal is not to get anyone to follow you. You want to attract the right kind of audience, not a lot of gift seekers. Freebie search engines are less likely to participate with you after your contest is over and will not provide much value other than being another number in your followers account.
To use contests to get more segmented followers, make sure that the prize you are giving away is specific to your brand or your industry. When you give away televisions and MacBooks, you will attract many people who have no interest in your company or in your industry.
Also, try to add an additional step to participate in the contest as well as requiring participants to follow it. You could be sharing a photo or Tweeting something from your website. The additional step will help you eliminate some gift seekers immediately.
6. Avoid Spamming only get Twitter followers
This may seem very obvious to most of you. However, what is defined as spam has evolved over the years. Twitter spam goes beyond the automatic sending of DM to people. Think of the non-personalized tweets that some brands send when they receive a new follower. The messages “thanks for following” with a link to your site. That is spam.
Despite the emergence of social media bots, brands need to maintain a human aspect when interacting with other users. The easiest way to avoid spam is to customize your Tweets and avoid being too promotional. Generally if you feel like a Tweet can be spammy, you should think twice before sending it.
Spam is annoying, and when people feel upset, hit the unfollow button. Keep automation to a minimum or risk losing potential followers.
7. Try importing your email contacts
If you are like most people, doubt about uploading your contact list to any social network. However, synchronizing your contact list with Twitter can be a good way to help you get some followers quickly.
If your synchronized contacts are on Twitter, your account is more likely to appear as a suggestion in the “Who to follow” section. Depending on the size of your contact list, this can give you a lot of new followers with very little additional work.
8. Use Twitter Chats to get more followers on Twitter
Participating in Twitter chats is a good way to not only get more followers, but also build your authority. Twitter chats give you the opportunity to participate with other users in your industry all at the same time. It’s almost like an online networking event.
We write an in-depth guide to Twitter chats that will show you how to crush it as a host or participant. It is a must read for anyone who wants to get involved with Twitter chats.
Some of the highlights of the guide to help you get more followers of your chats are:
- Respond to other people
- Expose your answers
- Add the other participants to a Twitter list
- Follow up with other participants after
Start getting more followers on Twitter
Getting more followers on Twitter is about posting the right kind of content and appeal. It will not happen overnight, but with constant effort you will see that your number of followers grows.
If you want faster results, you can experiment with Twitter ads. You will be able to get in front of a larger audience that is targeted to your demographic. If you have the budget, mix ads with your organic strategy to get the best of both worlds.