So you want to learn how to get more followers on Pinterest.
That makes sense, since a large majority of you told us you want to increase your audience and measure your success through the growth of social media followers .
Fortunately for me, we have a Pinterest pro on the team here at CoSchedule. When I asked Nicole how she got more followers on Pinterest, this was her first tip:
The general consensus seems to be Pin really great content that you like, and your followers, too.
That is an incredible place to start. But Nicole has not finished helping me learn these things yet, and since we’re trying to grow our own Pinterest follow-up here at CoSchedule-and now you can program the Pinterest buttons with CoSchedule-I thought you would share your tips AND research with everyone you too.
Sounds good? This is about to get Pinteresting. (I know … maybe I should leave the jokes.)
Optimize your Pinterest profile to get more followers
While the pins are probably some of the first things potential followers see of your brand, Neil Patel Note that it is very important to optimize your Pinterest profile to help you get more followers.
This is probably due to the halo effect, which is the psychology behind the first impressions and the physical attractiveness, something very important for the visual audience that loves Pinterest. In its most essential form, the halo effect suggests that when people have a positive experience with you, they are more likely to expect positive experiences in the future.
Whoa! So if you make a good first impression, does not it make sense that you could get more followers because you expect favorable results in the future?
So filling out your profile helps potential followers to see that you are not a nighttime Pinner while giving you the opportunity to share information about your blog, brand and other social networks.
While there are a lot of different fields to look at while drawing up your Pinterest profile, here are the ones that will make a difference to get more followers. Go to Settings to start:
1. Help potential followers find their pegs through the search engines
Start with the basic concepts of the business account and slide the button search privacy for Do not . This way, Pinterest will allow search engines to crawl Pin content that could help you get more visibility in search of images with popular search engines like Google.
2. Complete your Pinterest profile to instantly increase your credibility
Then, in the area of Profile , complete your Business Name Y Location .
his image It could be a professional-looking logo for your business or blog (remember the rule of the halo effect with physical attractiveness).
Create a Username That is inserted into your Pinterest URL, so a business, using your company’s name probably makes more sense.
Add a brief description of your business and the value it offers to potential Pinterest followers in the field About you .
Wrap up with one of the most important fields: Confirm your website . This field helps Pinterest to verify your site so you can use Rich Pins to add additional information about articles, movies, places, products and recipes that more than 2 million people receive each day. When you confirm your site, Pinterest also shows the verified icon on your profile, which Neil Patel notes, “can give potential followers more confidence in following you ”
3. Connect your other social networks to your Pinterest profile
You can also connect your other social networks directly to Pinterest. Mitt Ray, a Pinterest expert, led Social Media Examiner to explain that this simple practice can “attract your friends and followers of Facebook and Twitter to your Pinterest account”.
Simply log in to your company’s Twitter id. Next, slide the Sign In button to Yes. You can also connect to Facebook and Google+, but since those accounts are usually associated with a single person and not with a business page, your Pinterest followers will be directed to your personal profiles.
When you connect your social profiles, you’ll get the additional advantage of appearing on your Pinterest profile, which is a great way to give your Pinterest followers the opportunity to follow it on other networks, too.
Optimize your blog and social media
4. Keep Pin It and follow notices on your blog and website
Nicole suggests having Pin and follow the directions on her site to help convert the traffic she gets into pinners and followers.
For example, Social Media Examiner uses the Pinterest tracking message on his blog:
And when you click on that button, an attractive window opens from Pinterest to help you convert your visitors into Pinterest followers:
Getting that button to follow-and the Pin It button-is easy. When you’re on your home page, click on the gear icon and select Make a widget .
Then, in the context menu, click on More information .
Now you can create Pin It buttons for specific blog entries and you can also take a tracking button that you can embed in your theme.
5. Embed boards and pins in your blog posts
This idea is an extension of what you just learned about the Pin It and Follow buttons but it is much more directly related to your publications.
Pinterest now makes it easy to insert Pins and Previews board right into your posts to help you get more followers from your blog visitors. Follow the same instructions from the previous stage and incorporate your Pinterest content as follows:
You should probably press the next button. Come on, you know what you want! ????
When we recently incorporated a table like that into a blog post, we received a 640% increase on Pinterest followers that week.
6. Share your Pinterest Love in other social networks
Some of your followers on other social networks can also follow you on Pinterest. It is definitely the preferred discovery tool of some people, as Nicole pointed out to me.
And it turns out, Pinterest is smart enough to help you share your pins and tables on your other social networks with ease.
You can use that functionality to share your Pins with your Twitter and Facebook followers to encourage them to follow you on Pinterest, too.
Pro Tip: Grab the Pin link to easily program a social message directly into your CoSchedule social media calendar.
Participation in Pinterest is a conversation
Advertising is not very effective because it talks to your audience, not your audience.
Communication is different from mass marketing because it is a real conversation between people and is not one-sided. This is how Pinners demands participation . And since that’s the case, it’s a great lesson to keep in mind as you try to get more followers on Pinterest.
7. Repin often to introduce yourself to new pinners
Do not be spam Pin at least 50/50 relation of other content to your account. Treat Pinterest as your own entity, so get creative and CURATE.
And that says a lot. Pinterest is an information discovery engine: As a social site merged with a search engine. Pinterest feeds on healing, and Pinners demands conformity to the culture for its participants.
Other Pinterest experts suggest Repinning even more content by following the Pareto principle of 80% Repins to 20% of their own original Pins.
Regardless of your focus, here are the main reasons why Repinning will help you get more followers:
1. You will connect with more people who share similar interests. Pinners take note of those who repin their work often, what they can lead to follows.
2. You will build sturdy boards of curated content to vet your ideas. By setting the content of other people in your tables, you can see which tables get the most followers and double the time you spend in creating original content to further increase your followers.
3. You will show potential followers that you are not alone for # 1. A while ago, Paul Wilson at Pinnable Business built an audience for a new Pinterest account of 6,275 followers focusing on building a community. Curating and Repinning were an undeniable first step.
Takeaway: Define the amount of content that will heal and Repin, and stick to the plan. When you find a great content from a Pinner, plan to share your pins a few times to build a connection that could become a tracking.
8. Follow Pinners who already love you
As Aaron Lee Explain , “After 5 to 10 people a day can make a big difference compared to waiting for people to follow you.”
That makes sense, especially since you know that Pinterest is based on participation – and especially at the beginning, you would have to take the first step to grow your followers.
to get started , find Pinners who have shared their content because they already know who you are. Simply search on Pinterest using this query: https://www.pinterest.com/source/YourDomain.com/. Then you will see all the bolts that came from your domain – complete with the names of the Pinners.
You just have to click to see Pinners profiles and follow them.
Make sure you trust the source you are pinching. If it’s spammy or not legit, it can be marked as spam and land in the Pinterest jail. So see who follows because the spammers are there, and only Repin from trusted sources.
So how can you know if a potential person you would like to follow is not that big? Spam accounts can seem a bit like this where they share the same things over and over again:
9. Find Pinners that have already been pinned on your blog …
You can learn a lot from Pinterest Analytics including:
1. Pins and boards of the best profile of your profile . Use that knowledge to share more content that is similar to your best artists. That will increase your Repins and help you reach new followers.
2. Demographics and interests of your current audience . As before, use that information to help you heal more content that suits your interests and the original Pins plan that you will love.
3. Your main activity for the shared content of your domain . This is where you can find the best buttons of your content and the most popular plates that were posted to. That means you can use this information to find people who already love your content so you can interact with them through Repins, comments and follow-ups.
The eyelash Activity from Pinterest Analytics is probably the best place to start finding new potential followers. Simply scroll to find the pinners who gave you their best Pin impressions and the tables that were most popular for their content.
With that information, you can find the Pinners who created those meetings – and those who follow them – to begin building their community.
10. Ask your friends from other networks to become followers of Pinterest, too
Everyone seems to have their favorite social networks, so why not reach out to your existing friends to see if they would also like to connect with you on Pinterest? It turns out that Pinterest thought it was a good idea and created a search function for friends directly in the tool.
Since you’ve already connected your other social profiles like Twitter, Facebook and Google+ on Pinterest, you just have to navigate from your Pinterest profile to the Search friends .
From here, you can follow people you already know from other networks. Mitt Ray elaborates this tactic in Social Media Examiner, “By following the people with whom you already have relationships, it is very likely that they will follow you.”
11. Follow the followers of your contest
When the content marketer Matthew Barby decided to start a food blog of absolutely nothing, he wrote about your experience of getting your initial followers. A tactic that worked for him involved researching his top competition and following the boards of his competitors’ followers.
Matthew walks through those steps:
1. Follow 50-100 of the boards of the followers of your competition every day for about two weeks.
2. Create several meetings each day to rival the ideas of your competition share , adding 2-3 tables per week.
3. Pin great content from your own blog or website to obtain a solid base for the joints.
Four. Repin about 10 pins two times a day to each of its boards.
This process, combined with the solid content strategy, helped Matthew to get a first 515 Pinterest followers for a very competitive niche. The best part is that you can follow their advice and experience similar results.
Suggestion: If you want to catch followers of your competition in almost real time, so you know that they are likely to remain active on Pinterest, use the query you just learned, but replace the domain of your competitor in it: https: // www. pinterest. SuCompetitorsDomain.com /.
12. Meet new pinners through large groups
Here is another tip from Nicole’s Pinterest:
Enter BIG group meetings, but do not go crazy with Pinning. When people follow meetings, they see its content, which could influence more actions. You want to find tables of groups with relatively high followers and relatively low contributors.
When you join a group meeting, you will instantly have access to more followers to each Pinner who already follows that group meeting. It seems like great advice, so how can you find the group meetings that are right for you to contribute?
start with PinGroupie . It is a database site dedicated to helping Pinners find groups. You can sort tons of tables by category, then the number of followers to reduce the group tables to that of your niche that have a greater follow-up with fewer contributors.
Group meetings are especially useful for getting more followers, because when a Pinner chooses to “follow all” the creator’s tables, they also subscribe to receiving pins from you through that board group.
13. Create your own group boards to build a community with Pinners that you love
While existing group meetings are a great way to take advantage of the leg work someone has done to grow your next Pinterest, you can start a group meeting yourself and invite Pinners who already respect to join you.
Simply create a new board by pressing the button + Create a board , then invite other Pinners to contribute to your board.
Now, most of the group meetings have basic rules and structure . A good place to start is to build the board with a following using all the tips you have learned from this post, define your rules for participation, then invite others to join you once they can see the benefits of Pinning with you are worth it.
Here are some things to consider as they come up with the guidelines of your board contribution group:
- What topics are appropriate to cover in your group meeting?
- How many times can a contributing Pin to your table group per day?
- How will you handle the new Pinners who ask to contribute?
Write your instructions briefly, then add a note to your board’s description of how people can contact you to join.
14. Host a contest to increase your commitment
Let’s start with this by recognizing that Pinterest is a bit cautious with contests in general because vendors have abused them in the past. To run a successful contest and not end up on “Pinterest Jail” as Nicole calls it, follow her Acceptable use policy :
While it sounds like a lot of things that you should not do, it leaves you with some creative ways that focus on real engagement (which is, after all, what your potential followers really like anyway):
1. Create a page on your own website to cover your rules , share how you will choose the winners, ask for an entry and show the prizes you will give away. From there, you can share the pins on your landing page that have clear guidelines that are easy to understand.
2. Ask Pinners to pin the original images of them using their products , arriving with their own recipes or formulas with Repins from anywhere, sharing their own stories, and so on. Often, you can ask Pinners to create a new directory where you can pin everything you want, and then you can simply provide the URL to that forum through the contest’s landing page.
3. Judge the winner through creative interpretation and not through the number of buttons, tastes, tables or comments.
Note: You can not ask for a follow-up and consider that an opt-in to the contest. Pinterest elaborates that it is against the terms of “Compensate or incentivize Pinners to take action on Pinterest such as Pinning or tracking”. Therefore, you can not require contest participants to be followers to participate if you plan on giving them a prize or giveaway.
However, a contest like this can help you increase your commitment and build a community that will inevitably turn participants into followers.
15. Comment on bolts to increase your reach
You can start with Popular Pins, a category that Pinterest creates with pins that get a lot of commitment. Find a partner with whom you have experience and comment on them to share your perspective.
As he points out Mitt Ray , is looking for more than easy comments like “Nice Pin”. Provide your opinion on the Pin, additional tips that are missing or suggestions you have learned about that topic. Mitt says that this tactic can help him increase his visibility – and the potential to gain new followers – because he is commenting on the most popular content on Pinterest.
While that sounds smart, another very specific way to reach more people is to comment on the pins of those who have already shared their content. Build trust with people who already know who you are by showing them the true personality behind your blog or brand.
Here’s a reminder on how to find those people: Check your tab Pinterest Analytics domain Or look for this query for your domain: https://www.pinterest.com/source/YourDomain.com/.
16. Mention of others when you share love
Consider mentioning an extension of comments and Repinning.
You can use mentions in the Pin descriptions and in comments, which “can be a great way to get their attention and have them follow you”.
An easy tactic is to ask someone a question through a mention to provoke a conversation. The more interaction, the more likely it is to follow you.
Mechanics behind the scenes
17. Name your tips to stand out from the crowd
Remember when you read that Pinterest is a fusion between search engines and social? This applies to the names and descriptions you use on your boards to help potential followers find your Pins.
Rebekah Radice suggests that Pinterest boards should be direct, descriptive and personal to help you get more followers. And some of the elements that define good boards stand out to new followers are solid cover images, names and descriptions of rich keywords, and a niche focus.
We will explore each of these areas to help you get more followers by optimizing your tables:
Choose the images on your cover
IFabbo, a resource for fashion bloggers, knows something about people’s attention.
They offer some simple tips for choose the images on the cover So your boards stand out:
1. Rock a high quality image.
2. That is colorful or out of the ordinary to attract attention.
3. Fit it in the limitations of the cover of the plate itself (222 x 150 pixels is the perfect size).
4. Make sure it represents the theme of the board.
You can create an image specifically for the deck of the board by following these guidelines. First, Pin the image you want as your cover. Then go to your Pinterest profile, press Edit on your board, then on Cover , press the button Change . You can choose any Pin you want as your cover image.
Your blog probably has a core content: The magical place where you design what you want to say with what your audience wants to know. The process looks a bit like this:
Use the words your audience uses to describe that niche in their board descriptions.
When you defined your target niche, you probably also found several subtopics that you could cover. Use these topics in the names of your tables to help Pinners find your content.
Note: By centering each table on a clear theme, you will make it an easy decision to follow the meetings for Pinners who are interested in those niches and specific topics.
18. Get more visibility with the best design for your original buttons
Some types of content behave significantly better than others on Pinterest. So it makes sense, then, to use the experience of others to improve your own Pins:
1. Images without faces receive 23% more reps than those with faces. Madness.
2. The red and orange pins get twice as many Repins as compared to the blue pins (and the other key color).
3. Pines with less distracting funds get more traffic. So stick to simple designs.
4. Longer is better. Design pins 735 pixels wide and 2: 3 aspect ratio (1,102 pixels high) to get the most traffic.
Nicole explains the art behind the design of images and graphics for Pinterest:
Make sure you are using vertical collage type pins, which perform much better than regular verticals because take up more space on a user’s screen . And always, always, always consider how it looks on the mobile. The small and ugly text in the photos may end up being totally unreadable on a mobile device. And a lot of people are mobile pinning.
And, of course, Nicole is right. He 75% of Pinterest users They steal Pinterest on their mobile devices. That means that if you do not consider mobile in your design, you are neglecting how three-quarters of your followers prefer to experience your content.
19. Use keywords in your brochure Descriptions to help Pinners find your content
You have already found keywords for the posts of your blog that you are checking. Use the same keywords in the Pin descriptions to help potential followers find your content.
20. Pin on the best days and at the best times to maximize your commitment
Pinners are more active on certain days and times than others. When we analyzed 10 studies to find the best moments to post on social networks, the data told us:
- Saturdays are definitely the best for Pinning on Pinterest, and specifically 8-11 p.m.
- Next is any day between 2-4 a.m. or 2-4 p.m.
- Try to set Fridays at 3 p.m.
Recommended reading: Best time to post on Instagram, Facebook, Pinterest
That is the general response. You can Pin a lot every day, so what are really the best times when your audience is using Pinterest? After all, you probably try to attract new followers that are similar to existing fans, so sharing at peak times when they’re online could help you get more followers.
So take advantage of this custom Google Analytics report to find the better day for Pin based on your own audience (the report is also available in your kit that complements this publication). When you use the report, you will see a list of networks. Click on Pinterest .
Now you will see the list of days of the week when you normally get the most traffic from Pinterest.
You can punch in even more to find the best specific time for Pin to Pinterest on any day of the week.
Or use this second custom Google Analytics report if you are looking for more general information about the best moment for Pin when you normally get the days of skipping traffic (this report is also in your kit).
Like the other report, click on Pinterest and you will see the times when you normally get the most traffic. 0 is midnight and 23 is 11 p.m.
21. Share more often for more visibility
How many times do you pin a day? It is a good question because if Pin very little, there really is no reason to follow, while if Pin too much, just get annoyed.
So, is there a magic number of times for Pin a day to help you get more Pinterest followers?
That was the question I explored recently by analyzing 10 different studies to find a recommended minimum, maximum, and a solid starting point for the frequency with which Pin.
This is what the investigation discovered:
1. The pros disagree. Some say that a maximum frequency of fixation is 3 times a day, while others say 20. Some say that a minimum is 5, while others say 10.
2. So he averaged all the data from these studies to find a starting point for an ideal day. Fixing frequency: Pin 9 times a day .
3. After you get started, try sending some more pins, then some less. Use the Google Analytics reports on your computer to understand if your tests had positive impacts on your traffic and then continue doing what works.
Pinterest is a high-volume community community exchange, so the error on the side of more commitment than less.
Now you know how to get more followers on Pinterest
At this point, you are practically a fan generation machine. You know how:
- Optimize your Pinterest profile to draw in those visual lover Pinners to become his followers.
- Optimize your blog to convert your traffic into followers and share the pins with all your social network followers.
- Share content and participate in the conversation According to the informal rules Pinners demands that you follow.
Now go create an audience that will help you grow your blog. You have this!