According to the latest data, during the first half of this year 2018, users of the Google Play Store and the Apple App Store, combined, spent 34,400 million dollars in applications and games, which represents an increase of 27.8% over the same period last year.
But not all is good news for users and developers of Android apps. According to the report, of these 34,400 million total, users of the App Store have generated an expenditure of 22,600 million dollars, while Android users only spent 11,800 million on apps and games .
It is clear that, something that is obvious simply by keeping an eye on these data. But, What are the reasons why the most used mobile platform in the world is not the one that generates the most benefits for developers?
There are several factors that affect this huge difference between revenues between one platform and another. To get started, in China , one of the key countries in the development of mobile telephony, with, Those Android mobile owners do not have access to the Google Play Store, and therefore can not help raise the revenue figure of Google Play. On the contrary, the App Store itself is accessible in China, something that would not be too relevant if it were not forby apps and games.
That’s not all, of course. According to the sales data, the iPhone is the predominant terminal in the most developed markets , in which users are more likely to disburse money for applications and games . Meanwhile, Android is the platform that dominates in the growing markets, where it is less likely that those who buy terminals of 100 euros or even less, will spend money on applications.
Finally, an aspect that affects, and much to the developers and the image that you have of the Android platform, is. Like it or not, on Android it’s easier to hack apps than on iOS -although luckily, less and less-, and this therefore has a negative impact on the amount of revenue that developers obtain for their applications. Without going any further, the latest data indicate that the developers of apps and games for Android stopped earning more than 17,000 million dollars because of piracy.
The gap between the revenues of the Apple App Store and Google Play is still far from being closed, unfortunately, and a part of the fault is the users. If we want to stay with the positive of this report, it is worth mentioning that despite the small figures with respect to the Apple platform, the number of downloads of the Android apps store doubles that of Apple, and Spending by users of Google Play has grown by 29.7%.